12/21/2015

SITIA RELIES ON MM COMPANY THE CREATIVE DIRECTION

MM Company is going to devise and develop a strong brand identity, aimed to for the further success of the brand on a global scale. Moreover, the design dept is going to start a process of reviewing and expanding catalog furniture, in order to offer the market a greater variety and product identity.

MM Company is a creative consultancy agency focused on product design & brand consulting, founded by Mr. Manuel Barbieri and Mr. Marco Magalini. MM researches, evaluates and interprets the customer’s strategic positioning and, based on the established objectives, develops creative approaches to align design and marketing strategy. MM is not a common design studio, but a open-vision laboratory of ideas and creativity. The concept of art refers to the unconscious, to free and pure expression of ideas where the brakes are applied less. Creativity is rather something that is focused; the operational boundaries stimulate action, which makes us rational interpreters. At MM we start from the research of essentiality, which is followed by the purely creative phase, in which the effort is directed towards broadening the spectrum of action, pushing into new, unexplored frontiers, then readapting those to the framework of the company. Behind a creative project, or a product design, there is in-depth research: the client, the dealer, shipping, packaging. A kaleidoscopic analysis that goes beyond the simply beautiful. In MM the approach is digital. This isn’t alienation from reality, but rather amplification of opportunity to grow thanks to human interactions. For us this means sensitivity and passion, two values that digital won’t be able to supplant. The digital approach is also variety of stimuli, diversification. At MM we look at many different fields with curiosity – fashion, design, food, sports, music & entertainment;  however, we apply a unique working method that  allows us to operate with creative and strategic coherence. “The taste of MM isn’t so much one for an aesthetic product, but rather linked to the culture of the product itself. We like things because, inreality, we value how they’ve been made, hands and minds made them”.